Positively Online Web Services
Having worked in the website and internet industry for over 14 years, we know the very important questions we need to ask you and the focused steps we have to take to ensure you get the hard-working website you need to help you achieve leads, sales and profits.
Step 1: Creative Design - from scratch or a re-fresh...
Our consultants and creative team will either work with your existing corporate identity or give you a whole new look and feel. We will work with you in our meetings to establish who your target markets are now and who you want to target going forward, taking into account your current market place.
Step 2: Website Planning
This is where we work closely to find out more about your business, what makes you special, determine your Unique Selling Points, who you want to target, where they are and how we will target them with your website. We will develop key messages to communicate effectively with your targets, getting them to respond and enquire! At this stage we can source and purchase domain names for you.
Step 3: Website Development and Content Management including email set up if required.
Here we ensure ease of navigation so your potential clients can find there way easily around your site and respond to your calls to action. With our market-leading content management system, we build your website so you can easily update it everyday if you wish - keeping you current, relevant and action-orientated. Once you are happy with the design, style, content and navigation we set to work on the coding for you, checking with you every step of the way.
Step 4: Website Search Engine Optimisation
This is vital to the success of your site - it's no use having a site if it can't be found by Google, Yahoo, MSN or the new social media search engines. Our market-leading SEO package will ensure we not only make your website content-rich and relevant to your customer's key word searches, but we will use all the clever 'techy' tools to get you found and improve your ranking so you climb above your competitors.
Step 5: Industry Compliance
As the internet grows, so do the regulations surrounding websites and we take the worries out of this for you by ensuring compliance with Companies Act legislation of 1985, the Disability Discrimination Act 1995 and give guidance on how to comply with the Data Protection Act.
Step 6: Website Hosting and Go Live This is the exciting part - ready to go live!
We test all the functionality for you - if we are setting up an e-shopping cart for you, we test the shopping experience and once we are green-light happy, we go live. Hosting and looking after your site is an integral part of our service for all new sites and an option for those sites we are freshening up or adding functionality.
Step 7: Success Evaluation
Your new or refreshed website needs to pay for itself and we help you to look at statistics and results from your site, visitors and traffic sources to ensure you refine and re-adjust your site on an on-going basis.
Step 8: Keeping it all fresh....
The internet world and social media world is ever-changing and we will work with you to maximise your online investment over the lifetime of your business.
Update your content regularly - you need to keep your site relevant and current with fresh content on a weekly basis - Google and the search engines love this and so will your prospective clients. Snippets of news, offers, reminders, useful information, local insights, contests, reviews, etc all help to keep you up to date and in your customers' radar.